“Not a marketing operation”: Former Ferrari boss highlights key reason behind Lewis Hamilton joining the legendary F1 team

“Not a marketing operation”: Former Ferrari boss highlights key reason behind Lewis Hamilton joining the legendary F1 team

Lewis Hamilton talks to media and press after the 2024 F1 Abu Dhabi Grand Prix (Photo by Nicolas Economou/NurPhoto via Getty Images)

Former Ferrari chairman Luca di Montezemolo talked about Lewis Hamilton joining the Italian team. He claimed that Hamilton's arrival to the team was not a marketing stunt but something much more than that.

Before the 2024 F1 season, Ferrari announced that they had signed Hamilton for the 2025 season. This shook the F1 space and motorsport industry since Hamilton's name was deeply connected to Mercedes. Hence, the 2024 season marked his last year with the Silver Arrows. Many were excited to see the seven-time world champion race for the most successful F1 team in history.

Recently speaking on Rai.tv, Montezemolo praised Hamilton and said that he was like Verstappen in certain aspects. Furthermore, he claimed that his arrival in Ferrari was not a publicity stunt. He added that the seven-time world champion wanted to end his career in the Scarlet team and win championships with them.

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