Lewis Hamilton of Great Britain and Mercedes AMG takes a swig of his new non-acoholic spirit Almave during interviews- Source: Getty
Ferrari driver Lewis Hamilton broke the internet with his open letter to all the Almave drinkers on its social media. The seven-time F1 world champion has largely been off the radar in the offseason as he begins his new journey with the Italian team in 2025.
The British driver launched the brand in 2023 and dabbled in the world of spirits, but his own is non-alcoholic. The 39-year-old has made a name for himself away from the sport for his business ventures, such as his iconic collaboration with Tommy Hilfiger and IWC.
Hamilton's "Almave" got a lift up last year when Pernod Ricard, a world leader in the spirits market, acquired a minority stake in the non-alcoholic tequila brand. On its social media platform, Instagram, Lewis Hamilton sent a New Year's message to the consumers as they introduced an "Almave Guide To Clubs" which would help the community.
