F1 Italian Grand Prix - Image Source: Getty
Ahead of the 2025 season, F1 has announced that French watchmaker TAG Heuer will replace Rolex as the sport's official timekeeper. The new deal, effective from 2025, is reportedly valued at over $100 million a year for the next 10 years.
Formula One will celebrate its 75-year anniversary in 2025. To celebrate the momentous occasion, the FIA has organized a mega event on February 18. All 10 teams and 20 drivers will gather at The O2 Arena in London and unveil their liveries together, marking a historic moment.
While the event is still weeks away, F1 has made a major announcement related to sponsorship. In a detailed press release, the authorities confirmed that TAG Heuer will replace Rolex as Formula One's official timekeeper starting from the year 2025.
