Tiger Woods had 27 year long association with Nike. (Image Source: Getty)
Earlier this year, Tiger Woods and Nike’s 27-year partnership came to an end when the veteran golfer decided to launch his own clothing label. However, it can’t be denied that this was one of the most iconic athlete-brand partnerships in the history of sports.
During their 27-year partnership, Nike and Tiger Woods shared many moments where they had each other’s back. One such incident took place when the sports apparel giant released a tagline that stirred controversy.
Following Tiger Woods' win at the Arnold Palmer Invitational in 2013 and his return to the top of the OWGR, Nike unveiled the tagline Winning Takes Care of Everything, paired with a photograph of the ace golfer. While the tagline was appealing, it also drew criticism, as many linked it to his personal life scandals and divorce.
